The Unconventional Animal Mascots Behind Successful Subscription Businesses

When we think of animal mascots, we often think of popular ones like Tony the Tiger for Kellogg’s Frosted Flakes or the Geico Gecko for Geico insurance. However, there is a growing trend of subscription businesses using unconventional animal mascots to represent their brand. These animal mascots not only add a fun and unique element to their marketing, but also help to create a memorable and relatable image for their customers. Let’s take a look at some of the unconventional animal mascots of subscription businesses that have caught our attention.

Blue Apron’s Butcher Bunny

Blue Apron, a meal delivery service, has taken a different approach to their animal mascot by choosing a bunny dressed as a butcher. This unexpected combination of a cute bunny and a profession associated with meat may seem odd at first, but it perfectly represents their brand. The butcher bunny symbolizes the high-quality and fresh ingredients used in their meal kits, while also adding a touch of playfulness to their brand image.

BarkBox’s Spokesdog, Scout

BarkBox, a monthly subscription box for dogs, has an adorable spokesdog named Scout who can be seen on their social media and packaging. Scout is a rescue dog and also happens to have a cleft lip, making him a unique and lovable mascot for the brand. This not only adds a personal touch to their marketing, but also aligns with their mission of promoting animal adoption and giving back to animal shelters.

Scentbird’s Colorful Chameleon

Scentbird, a fragrance subscription service, has chosen a chameleon as their mascot. This colorful and versatile animal represents their brand’s concept of being able to change your scent to match your mood or occasion. It also ties in with their slogan, “Change your scent, change your vibe.” The chameleon adds a fun and playful element to their brand, while also effectively conveying their message.

MeUndies’ Cheeky Underwear Panda

MeUndies, a subscription-based underwear company, has gone for a bold and cheeky approach with their animal mascot – a panda wearing their underwear. This unconventional choice not only stands out, but also aligns with their brand’s mission of bringing comfort and fun to their customers’ lives. The panda mascot, named Phil, can be seen on their social media and website, adding a touch of humor and personality to their brand image.

The Tie Bar’s Dapper Deer

The Tie Bar, a men’s fashion subscription service, has an elegant and dapper deer as their mascot. This choice of animal perfectly represents their brand’s focus on men’s fashion and adds a touch of sophistication to their marketing. The dapper deer can be seen wearing a bowtie on their website and social media, further emphasizing their brand’s message.

In Conclusion

These unconventional animal mascots of subscription businesses not only add a fun and unique element to their marketing, but also effectively represent their brand and message. They have successfully created a memorable and relatable image for their customers, making them stand out in a sea of subscription businesses. So the next time you come across a subscription service with an unconventional animal mascot, remember the story behind it and how it adds to their brand identity.